
L'Oreal Professionnel®

Beautiful Tone and Brilliant Shine
L'Oreal Professionnel hair color is a unique moisture-rich hair color formula that conditions the hair from within. L'Oreal Professionnel has eight different color lines that all contain Ionène-G, exclusive to L'oreal, which re-enforces the hair internally and makes it stronger with each color treatment.
L'Oreal Professionnel provides a high resistance color system with multi dimensional molecules which resist fading while providing superior coverage and uniformity. Colour that delivers beautiful tone on tone colour, brilliant shine and progressive conditioning.

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Majirel
Majirel is the first hair color that treats the hair from the core to the surface. Studio Charmé uses this hair color for clients who desire opaque coverage. Majirel offers:
Optimium silver coverage
Better conditioning shine with Ionène-G and NEW Incell™ Technology
Reduces wiriness and softens the hair
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Majirouge
Majirouge is specific for reds. It is the first range of radiant reds that treats the hair from the core to the surface. Majirouge offers:
Superior coverage of white
Brilliant shine and conditioning with Ionène-G and NEW Incell™ Technology
Uniform and long-lasting results
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Maji.contrast
Maji.contrast is used to "boost" reds and add warmth to browns, or to create vibrant, funky colors. Maji.contrast allows Studio Charmé to customize our colors. Maji.contrast offers:
Contains Ionène G which restores, protects and conditions the hair
Hi-Chroma™ Color System Large, active crystal color molecules released in a rich crème make hair more resistant to fading, offering increased color intensity on darker bases
Provides colored highlights in 15 minutes without pre-lightening
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Majiblonde hi.B and Maji.lift
Majiblond hi.B and Maji.lift provides ultra-light blonding and toning in one step! These products offer:
Super lightening power up to 4 - 4 1/2 levels in a single step
Thicker, creamier formula for precise application
33% increase in Ionène G for superior conditioning and shine
Contains Ionène G which restores, protects and conditions the hair
Maximum lightening & neutralizing power
Fresh floral fragrance
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Majiméches
Majimèches is an ammonia-free highlighting system providing a mixture of bleaching powder and buffering conditioning cream. It lifts gently to a beautiful shiny gold tone used with foil or to balayage. Best of all, it smells like roses! Enjoy the following benefits:
Ammonia-free highlighting crème that lightens up to 5 levels in 15 mins (under heat)
Superb shine and conditioning
A crème base enriched with conditioning and softening agents
Precise application and freehand techniques thanks to a creamy consistency
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| Demi-Permanent Colors |
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Richesse
Richesse is amazing! Studio Charmé uses this incredibly gentle color to create shine and repair damage, and, as a toner that doubles as a gloss. It is also perfect for all-over color because it is translucent and natural. Richesse offers:
Ideal for clients that desire rich, natural tones with long-lasting conditioning and shine
Contains Ionene G + Incell with Apricot Kernel Oil to reinforce the structure of the hair, Oleo elements to recharge the hairfiber and Topcoat Polymer to add shine
38 shades, including four pastel shades ideal for toning and 1 clear shade
Ammonia-free
Fast, 20-minute processing time
Endless service options! Used for enhancing, shine treatment, refreshing, blending of white hair, toning, correcting, returning, and low lighting. Richesse can also be used on same day as texture service!
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Hi.Richesse
Hi.Richesse is new from L'Oreal and of course, we think it's fabulous. It contains the same technology and benefits as the original Richesse they've added even more gloss — it's shinier than before! |
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Richesse Hi-Chroma
Richesse Hi-Chroma is used as a mixer for Richesse color for more intense, vibrant color. |
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| Powder Lighteners |
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Platine Precision
Platine Precision is used for for off-scalp highlighting and balayage used for very blonde foil affects.
Platine Precision offers:
A perfect consistency of white, compact, dust-free powder which stays moist with no swelling
Lightens up to 7 levels on Natural Hair and up to 5 levels on color-treated hair
Mixes to a rich crème masque consistency
Leaves hair in optimum condition
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Platinum
Platinum is a lightening paste that is great for darker more resistant hair. It can be used on or off the scalp and is great for Balayage. |
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To learn more about L'Oreal Professionnel® products, click here!
All product Trademarks and descriptions copyright to L'Oreal Professionnel®
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